SeaCrest and Pismo Beach: 50 Years Together

SeaCrest OceanFront Hotel Pismo Beach

This marks a monumental year for our Pismo Beach hotel. As we reflect back on 50 years of service and hospitality, we’d like to share with you the SeaCrest story…

The Original Jewel of Pismo Beach

All those years ago, the SeaCrest Motel was known as “A bit of Hawaii on the California Coast,” and the tagline stuck. Resting on a sun-kissed crescent on the bluffs facing the Pacific Ocean, the property and its hotel have been a cherished part of Pismo Beach for more than 50 years.

Through name changes, new buildings, and renovations, what would become today’s Pismo Beach SeaCrest Oceanfront Hotel has maintained its elemental beauty and charm, captured since the beginning.

Humble Beginnings

1960s classic pismo beach postcard

The SeaCrest Motel was built in the early 1960s; the original owner was Henry Meyers Sr. The SeaCrest was truly the first Pismo Beach motel, setting the tone and style for other area motels, hotels and resorts to come. As palm trees jutted through the breezeway dividing the crescent shaped building, the hotel’s inception was humble but elegant.

Pismo Beach Hotel 1960s        SeaCrest Pismo Beach 1960s


The Salad Days

Scenery was the star, the swooping lawns led to the pool, shuffleboard courts, and the grand Pacific Ocean, with the iconic Pismo Pier jutting out nearby in the background. A local pastor, Barney Northcote, purchased the hotel in the 1970s. Mr. Northcote envisioned more of a complete destination for families to experience the Central Coast. He broke ground on the two new towers in 1980, and completed them in 1982, along with the north and south spas and other cosmetic upgrades.

Mr. Northcote presided over a busy, happy time at the hotel, promoting an atmosphere that attracted mostly families and religious groups, nearly all of whom had been coming since the hotel was founded. After he passed away, his daughter Nancy Northcote guided the resort with that “original 1960s Pismo Beach style” through busier times, with ever more groups and families making SeaCrest their own tradition.

Serious Improvements

Pismo Beach Hotel SeaCrest           pismo beach hotel seacrest

The Northcote Family sold the hotel to the current owners who changed the name to SeaCrest Resort, and put the entire property under renovation. The décor morphed to a retro-modern style, many luxurious appointments and amenities were added, such as microwave, refrigerator, Keurig Coffee maker, iPod docking station, flat-panel HDTV with DirectTV and WiFi access, just to name a few. The whole crescent received a well-planned upgrade resulting in a transformation that has brought great joy to our long-time guests and those experiencing the hotel for the first time.

Today and Tomorrow

SeaCrest Pismo Beach Hotel Suite       seacrest pismo beach hotel view

If you’ve been visiting us long enough you’ll recognize the friendly faces of people who’ve been working here for years. You’ll also see the new faces of local industry leaders, bright young hospitality stars, and others who are here to make your visit comfortable and memorable.

In our continual quest for improvement, there is surely much more to add to the SeaCrest story, as we enter the next phase of our historic journey.

We hope you’ll join us to “Celebrate our 50 Years” by making a reservation today.

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