Welcoming the Monarch Butterfly to Pismo Beach
We like to think of the mass migration of monarch butterflies to Pismo Beach as a natural phenomenon – except this is a tornado of energy and beauty that you want to see. The landing spot for thousands of black and orange butterflies is the Pismo Beach Monarch Butterfly Grove, and opening day is October 27, 2012.
There’s No Place Like Home
Some might like to think of the clusters of monarch butterflies in the Pismo Beach Grove as a family reunion – but the butterflies that descend on this lucky spot have never been herebefore! The typical lifespan of a monarch is two to six weeks, except for the last generation of the year – the migrating butterflies – which can live for six months.
There is no clear answer as to why the monarchs gather together on the eucalyptus trees at Pismo State Beach – perhaps they’re all attracted to the same conditions of that specific area, or they may derive benefits from hanging together in a massive group, offering each other protection and warmth. Their purpose is called “overwintering” and, scientists speculate, the butterflies innately seek out their winter locations almost as if they have a built-in GPS system.


Fifty years ago, a small hotel began with the dream of positioning itself as the ideal destination for Pismo Beach visitors. This year, the SeaCrest OceanFront Hotel received the California Lodging Industry Association (CLIA) 2012 Award for Excellence in Lodging and Hospitality. Hurrah for us! Hurrah for you!
Make like a sea otter and lay claim to your share of the Central Coast’s tasty Pismo clams (and more) at the
A beach getaway is not reserved for the summer months alone. If you think October means you missed your window of opportunity to enjoy some sand, waves, and dunes, it’s time to head to Pismo Beach, where fall is the second coming of summer.

Have you ever watched Top Chef Masters and thought, “Ah, I wonder if their food actually tastes as good as it looks?” Well, from September 27 – 30, 2012, you can try a morsel or two – and accompany it with a flavorful wine or brew. Celebrity chefs like the funky cool Susan Feniger, Aarti Sequeira of Aarti Party, Chopped host Ted Allen, and the chef who made sustainable seafood chic, Rick Moonen, will be gathered at
Get to Know Our Local Wine Country – from Pismo Beach to Paso Robles

Teeing up for some action on the 






